After collaborating with the likes of Manolo Blahnik and Kylie Minogue, the Spanish jeweler
TOUS has teamed up with
Jennifer Lopez for its
Spring 2011 Ad Campaign. Photographed by Ellen Von Unwerth, in a series of campaign ads that have already been released, Jennifer Lopez is portrayed very playfully and sensually, dressed in ethnic pieces and showing off her TOUS gems. Among them, are TOUS’ iconic teddy bear charms, that look as edible as they are enticing.
According to its president,
Salvador Tous, the singer and actress’
genuineness and
endlessly charismatic personality were the selling points that had made Jennifer the obvious choice for representing the brand this season. As Tous further explained,
“Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business”.
